It's still a good sign. It's art to me.
When I was fooling around on my bicycle in the US a long time ago I was pleased to see that there were some signs of the kind I had previously only seen in movies and on album covers (below). It's hard for foreigners to know what actually exists for real in that country, and what is mostly made up.
I stayed at that motel. And a lot others like it. It was exiting and wildly cinematic to me, but not to the people that ran them.